Measuring media exposure back to offline sales continues to be a key focus for Amazon Ads and their respective partners. Cognition’s utilization of the AMC to help automotive retailers match car sales across display, ott, and streaming audio provides significant advantages for advertisers to validate their media mix.
Campaign Measurement on Amazon DSP
Amazon Marketing Cloud provides advertisers a clean room to perform queries and measurement across an abundance of data sets across the Amazon ecosystem. This provides advertisers to build proprietary learnings and operationalize those insights within their advertising strategy.
Key leadership at Amazon lead the initiatives to partner with companies seeking to innovate across their ad tech ecosystem. This allows the advertising industry to learn faster and ultimately provide customers the most optimal advertising experience.
Key Benefits of the Amazon Marketing Cloud
- Plan
- Measure
- Optimize
