Challenge
Advertisers seeking to match back offline attribution to their media exposure are limited by having to use mobile IDs and third party cookies. These methods are both highly inaccurate and becoming more ineffective as privacy restrictions are more prevalent in today’s marketing environment.
Solution
Amazon Ads has selected Cognition Digital as an Amazon Verified partner due to their DSP platform and ad tech that supports matching back media exposure to sales attribution.
Results
CognitionDigital helped automotive advertisers upload hashed customers, sales, service data sets to perform closed loop attribution without the use of cookies or mobile IDs.
50K – 100K records uploaded per dealer monthly and growing
Observed 60%+ overlap between Amazon ads reached audiences and dealership sales records
Calculated $125 – $300 advertising cost per vehicle sold
