Challenge
Picking an Amazon partner and platform that delivered turnkey workflow automation, dynamic creative, and attribution across Amazon’s programmatic landscape.
Solution
Leveraging the Cognition Digital’s AMZ DSP platform Silverback Advertising was provided a full suite of programmatic tools. Using dynamic display ads alongside offline attribution allowed for full funnel measurement and audience validation within the Amazon demand side platform. Lowering overall operational programmatic lift and increasing their ability to scale on Amazon Ads.
Results
“In today’s advertising world it takes strong partnerships to really deliver strong results. Cognition has been a great business partner with us at SilverBack Advertising, their knowledge and execution of the Amazon DSP has delivered results for our advertisers, and their account support has helped our sales and accounts teams prepare and plan the most efficient use of our advertisers’ budgets.” – Shane Stender, Managing Partner
“In today’s advertising world it takes strong partnerships to really deliver strong results. Cognition has been a great business partner with us at SilverBack Advertising, their knowledge and execution of the Amazon DSP has delivered results for our advertisers, and their account support has helped our sales and accounts teams prepare and plan the most efficient use of our advertisers’ budgets.”
