Challenge
Acquiring more inventory for Denooyerbuys.com group used car website. Denooyer was seeking more effective and efficient media strategies to capture first-party audiences.
Solution
In order to deliver programmatic media on Amazon Advertising Denooyer chose Cognitiondigital.io to deliver a vehicle acquisition strategy in the Amazon DSP. Cognition’s dynamic vehicle acquisition template targets first party Amazon Garage customers based on the inventory they own.
Results
Dynamic vehicle acquisition ads on amazon advertising provided superior offline attribution results. Uploading both sales and leads data through Cognition’s platform.
30 Day Offline Leads Results
45 total leads
$67 Cost Per Lead
30 Day Offline Sales Results
9 sales
Campaign Cost Per Sold
$333
“Our campaign with Cognition IO using Amazon Garage Audience 1st party user generated data has been strong from the start. We know we are reaching and engaging with our target market for our vehicle buying campaign because we are seeing the proof, not only in our leads – with a nominal average CPL – but with the amount of vehicles we’ve both brought in and sold as determined by our offline attribution report. I’m looking forward to the future and how the campaign learns and evolves ”
– Erin Sparks, Marketing Director @ Denooyer Automotive Family
"Our campaign with Cognition IO using Amazon Garage Audience 1st party user generated data has been strong from the start. We know we are reaching and engaging with our target market for our vehicle buying campaign because we are seeing the proof, not only in our leads – with a nominal average CPL – but with the amount of vehicles we’ve both brought in and sold as determined by our offline attribution report. I’m looking forward to the future and how the campaign learns and evolves"
